{"id":1344,"date":"2020-04-10T21:23:19","date_gmt":"2020-04-10T23:23:19","guid":{"rendered":"https:\/\/estrategiadescomplicada.com.br\/?p=1344"},"modified":"2021-09-28T18:23:50","modified_gmt":"2021-09-28T20:23:50","slug":"como-aproveitar-oportunidades-durante-o-coronavirus-case","status":"publish","type":"post","link":"https:\/\/estrategiadescomplicada.com.br\/fr\/como-aproveitar-oportunidades-durante-o-coronavirus-case\/","title":{"rendered":"Como aproveitar oportunidades para criar a melhor experi\u00eancia para o cliente durante a pandemia?"},"content":{"rendered":"<p>Comment <strong>l'<\/strong><b>proveitar oportunidades para criar a melhor experi\u00eancia para o cliente durante a pandemia?\u00a0<\/b><\/p>\n<p>Durante a pandemia, muitos empreendedores se deparam com dificuldades em saber o que fazer para criar estrat\u00e9gias eficazes em um cen\u00e1rio conturbado.<\/p>\n<p>L'incertitude de l'avenir, la question de maintenir la sant\u00e9 des salari\u00e9es et des clients, le besoin de honorer les comptes et les fiches de paye fait que beaucoup d'entrepreneurs perdre leur sommeil. Mias, savoir profiter d'opportunit\u00e9s pendant une crise est aussi la mani\u00e8re pour assurer de bons r\u00e9sultats dans l'avenir et avoir le succ\u00e8s pour l'entreprise, en cr\u00e9ant des mani\u00e8res pour \u00e9viter le pr\u00e9judices.<\/p>\n<p>Foi o que fez um restaurante carioca. Localizado no Rio de Janeiro, uma pizzaria tradicional do bairro se v\u00ea deparada diante dos seguintes problemas:<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<ul>\n<li>La pizza \u00e9tait bonne, mais a tomb\u00e9 dans la routine de l'\u00e9quipe de cuisine et n'avait plus de diff\u00e9rentiels pour surprendre leurs clients, et<\/li>\n<li>La qualit\u00e9 et la rapidit\u00e9 du traitement n'\u00e9tait plus au top.<\/li>\n<\/ul>\n<p>Et, pour ajouter encore a ce quadre, la r\u00e9putation dans le digital ne les ai pas aid\u00e9 non plus. Avec une \u00e9valuation de 3,6, nous savions que il serait un long travail pour changer la perception des clients. Des \u00e9valuations plus bas que 4,2 sont consid\u00e9r\u00e9es mauvaises d\u00fb aux crit\u00e8res statistiques qui montrent le n\u00famero significatif de mauvaises \u00e9valuations. D'autre c\u00f4t\u00e9, des \u00e9valuations \u00e0 l'extr\u00eame ne sont pas bonnes n'ont plus. Des \u00e9tudes montrent que notes 4,9 et 5,0 sont per\u00e7ues de fa\u00e7on m\u00e9fi\u00e9es pour les consommateurs.<\/p>\n<p>C'est quand les propri\u00e9taires ont d\u00e9cid\u00e9e de se r\u00e9inventer pour surmonter les probl\u00e8mes. Provenants d'autres domaines et avec peu de connaissance en restauration, quelques mesures ont \u00e9t\u00e9 prises :<\/p>\n<ul>\n<li>embauche un <a href=\"http:\/\/bureau-analise.com\">bureau de conseil<\/a><\/li>\n<li>changer l '\u00e9quipe<\/li>\n<li>d\u00e9m\u00e9nager<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<\/ul>\n<p>ce qu'ils n'avait pas encore tr\u00e8s claire c'est que dans ce moment l\u00e0 a commenc\u00e9<a href=\"https:\/\/estrategiadescomplicada.com.br\/fr\/2018\/05\/21\/posicionamento-o-que-e-e-como-definir-um\/\"> un processus du changement de tout son positionnement dans le march\u00e9<\/a> .<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Mais, pourquoi embaucher un <a href=\"https:\/\/administradores.com.br\/artigos\/consultoria-o-que-e-e-para-que-serve\">bureau de conseil<\/a> bureau de conseil pour un restaurant ?<\/b><\/h2>\n<p>Faire la bonne cuisine, malgr\u00e9 \u00eatre une chose basique pour ce m\u00e9tier, n'est pas l'unique chose suffisante pour cr\u00e9er le succ\u00e8s dans le FoodService. La nourriture est le produit base \u00e0 \u00eatre livr\u00e9 au consommateur. Toutefois, la qualit\u00e9 que le consommateur per\u00e7oit n'est pas forc\u00e9ment li\u00e9e au saveur. Il s'agit d'un ensemble de caract\u00e9ristiques et de valeurs qui permettent que les personnes cr\u00e9ent une association bonne ou mauvais dans leurs t\u00eates. C'est comment les personnes vont associer et faire d\u00e9tacher \/ diff\u00e9rencier ce stimuli qu'ils ont re\u00e7u, d'autres qu'ils <a href=\"https:\/\/estrategiadescomplicada.com.br\/fr\/2017\/11\/28\/como-a-marca-de-seu-negocio-e-percebida-por-seus-clientes\/\">connaissent.<\/a>.<\/p>\n<p>C'est le produit \u00e9tendu, qui a la combinaison de diff\u00e9rents facteurs tels que : l'ambiance, le traitement, le packaging, la communication et les services li\u00e9es \u00e0 la livraison au client. Et c'est justement cette combinaison la cl\u00e9 du succ\u00e8s.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Un ambiance est attractive ou pas pour un publique bien d\u00e9fini.<\/p>\n<p>Un patron de traitement est n\u00e9cessaire pour transmettre la fiabilit\u00e9 dans l'achat.<\/p>\n<p>Le packaging donne assurance et fiabilit\u00e9 pour bien recevoir ce qu'il a \u00e9t\u00e9 achet\u00e9.<\/p>\n<p>Et, une communication efficace n'est pas celle que n\u00e9cessairement vent \u00e0 un bas prix (promotion d'offres). \u00c9 celle que transmettre les valeurs de la marque.<\/p>\n<p><b>Un bureau de conseil porte la connaissance qui est n\u00e9cessaire pour le entrepreneur avoir des informations de son march\u00e9 et savoir bien agir pour atteindre ses objectifs.<\/b>. Un bureau de conseil en marketing est responsable pour \u00e9tudier le march\u00e9 et comprendre le profil et le patron d'achat des consommateurs d'une r\u00e9gion. Il est aussi responsable pour cr\u00e9er les directions qu'une marque doit transmettre aux clients par l'ambiance physique et digital, par la communication, par les produits et par les strat\u00e9gies de prix. C'est responsable pour donner le support aux besoins strat\u00e9giques pour le bon d\u00e9roulement op\u00e9rationnel du business.<\/p>\n<p>Eu c'\u00e9tait exactement ce quant a fait. Nous, du <a href=\"http:\/\/happytrack.com.br\/home\" target=\"_blank\" rel=\"noopener\"><b>HappyTrack<\/b><\/a> Bureau Analise.com, on a particip\u00e9 une mission r\u00e9ussite, et qui est encore au d\u00e9but dune longue journ\u00e9e. Apr\u00e8s 3 mois de recherches, analyses strat\u00e9giques, planification et entrainements, nous \u00e9tions pr\u00eats pour la r\u00e9ouverture. La pizzaria qui avait le besoin de se repositionner \u00e9tait pr\u00eate \u00e0 conqu\u00e9rir de nouveaux march\u00e9. Mais il faut voir tout le trajet pour y arriver.<\/p>\n<p>&nbsp;<\/p>\n<h2><b>R\u00e9alisation des recherches<\/b><\/h2>\n<p>Avec l'objectif de conna\u00eetre la nouvelle cible, mais avec le d\u00e9fis d'avoir un grand \u00e9chantillon et valable, un test a \u00e9t\u00e9 \u00e9labor\u00e9e: \"\u00a0 <b>Que pizza est votre t\u00eate<\/b>?\u00a0\"<\/p>\n<p>Les personnes \u00e9taient invit\u00e9es \u00e0 r\u00e9pondre un test en tom de humeur dans les r\u00e9seaux sociaux avec l'aide de l'envoie personnalis\u00e9e au publique<b> . C'\u00e9tait similaire \u00e0 un test de personnalit\u00e9, mais pour conna\u00eetre les consommateur.<span class=\"Apple-converted-space\">\u00a0<\/span><\/b><\/p>\n<p>Ainsi, en moins de 3 jours, on avait plus de 200 r\u00e9ponses valides et un buzz dans les r\u00e9seaux sociaux, m\u00eame sans savoir \u00e0 quelle pizzaria il s'agissait.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1355 aligncenter\" src=\"https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8111-296x300.jpg\" alt=\"\" width=\"296\" height=\"300\" srcset=\"https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8111-296x300.jpg 296w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8111-12x12.jpg 12w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8111-585x592.jpg 585w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8111.jpg 750w\" sizes=\"auto, (max-width: 296px) 100vw, 296px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Gestion de m\u00e9dias sociaux en caracter d'urgence<\/b><\/h2>\n<p>La pizzare a d\u00e9cid\u00e9 de changer l'endroit, mais en face \u00e0 tous probl\u00e8mes ils avait besoin de changer son identit\u00e9 aussi dans le milieu digital.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Nous avons besoins de changer. En urgence.<\/p>\n<p style=\"text-align: center;\"><em>Regardez comme il \u00e9tait auparavant :<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1356 aligncenter\" src=\"https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8112-263x300.jpg\" alt=\"\" width=\"303\" height=\"344\" srcset=\"https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8112-263x300.jpg 263w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8112-11x12.jpg 11w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8112-585x667.jpg 585w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8112.jpg 749w\" sizes=\"auto, (max-width: 303px) 100vw, 303px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1379 aligncenter\" src=\"https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/28C78D98-D4BE-42A8-918A-CDAC923D2B34-223x300.jpeg\" alt=\"\" width=\"223\" height=\"300\" srcset=\"https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/28C78D98-D4BE-42A8-918A-CDAC923D2B34-223x300.jpeg 223w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/28C78D98-D4BE-42A8-918A-CDAC923D2B34-9x12.jpeg 9w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/28C78D98-D4BE-42A8-918A-CDAC923D2B34-585x787.jpeg 585w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/28C78D98-D4BE-42A8-918A-CDAC923D2B34.jpeg 750w\" sizes=\"auto, (max-width: 223px) 100vw, 223px\" \/><\/p>\n<p>Mais, que contenu un business ferm\u00e9 va proposer ? Continuer avec des contenus interactifs et en tom de conversation avec ses followers mettant en \u00e9vidence les changements qui seront misent en route !<\/p>\n<p>Come\u00e7amos a contar sobre as mudan\u00e7as que estavam por vir aos seguidores. Com visual atrativo e conte\u00fados que engajam, atra\u00edmos a aten\u00e7\u00e3o que mesmo quando o restaurante estava aberto n\u00e3o conseguia conquistar.<\/p>\n<p>La nouveaut\u00e9 attire l'attention.<\/p>\n<p>Est\u00e9tica visual passa credibilidade e profissionalismo.<\/p>\n<p>Contenu engage.<\/p>\n<p>Ent\u00e3o, adotamos a postura de conversas com os seguidores. E assim, mesmo sem nenhum investimento em an\u00fancios,<b> . Et avec cette strat\u00e9gie on a conquiert  7x plus d'engagement.<\/b> .<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em>Regardez apr\u00e8s notre strat\u00e9gie :<span class=\"Apple-converted-space\">\u00a0<\/span><\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1354 aligncenter\" src=\"https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8110-259x300.jpg\" alt=\"\" width=\"286\" height=\"331\" srcset=\"https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8110-259x300.jpg 259w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8110-10x12.jpg 10w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8110-585x677.jpg 585w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8110.jpg 750w\" sizes=\"auto, (max-width: 286px) 100vw, 286px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1360 aligncenter\" src=\"https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8124-258x300.jpg\" alt=\"\" width=\"281\" height=\"327\" srcset=\"https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8124-258x300.jpg 258w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8124-10x12.jpg 10w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8124-585x679.jpg 585w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8124.jpg 750w\" sizes=\"auto, (max-width: 281px) 100vw, 281px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1380 aligncenter\" src=\"https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/813BA4D9-72F3-49A6-ABEE-E0721A690546-300x300.jpeg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/813BA4D9-72F3-49A6-ABEE-E0721A690546-300x300.jpeg 300w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/813BA4D9-72F3-49A6-ABEE-E0721A690546-150x150.jpeg 150w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/813BA4D9-72F3-49A6-ABEE-E0721A690546-12x12.jpeg 12w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/813BA4D9-72F3-49A6-ABEE-E0721A690546-585x585.jpeg 585w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/813BA4D9-72F3-49A6-ABEE-E0721A690546.jpeg 750w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><b><br \/>\nPlanification<\/b><\/h2>\n<p>Avec les analyses de publique et digital ma\u00eetris\u00e9, nous avons partis pour le plan d'action.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>D'abord, la question \u00e9tait comment d\u00e9finir le nouveau positionnement de marque, \u00eatre attractive, mettre la marque en \u00e9vidence pour le public plus ais\u00e9 mais ne pas perdre de vue le public ancien, qui cherchait bas prix et accessibilit\u00e9.<\/p>\n<p>Pour cela, nous ont d\u00e9cid\u00e9 qu'il fallait travailler avec le public jeune et adultes de 18 - 35 ans, de classe moyenne, qui cherchent la qualit\u00e9 surtout. La qualit\u00e9 pour ce public \u00e9tait vue dans le traitement, dans le saveur et dans la rapidit\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><b>Cr\u00e9ation de marque et identit\u00e9 visuelle<\/b><\/h2>\n<p>D\u00e9fi lanc\u00e9e, d\u00e9fi accompli. La marque avait besoin de transmettre les valeurs anciens de la Pizzaria, pour sa tradition dans le cartier (elle avait 20 ans) mais avec des touches de jovialit\u00e9, sans laisser tomber le besoin de transmettre la haute qualit\u00e9 et \u00e9litiser la marque maintenant le focus sur le public ancien.<\/p>\n<p>Ainsi, des \u00e9tudes ont \u00e9t\u00e9 men\u00e9es et avec notre designer, Claudia Biss, elle a cr\u00e9e un lettering exclusive pour la nouvelle marque et avec des d\u00e9tails qui font toute la diff\u00e9rence.<\/p>\n<p>Pour la sophistication, le minimalisme.<\/p>\n<p>Pour la joie et jovialit\u00e9, le dynamisme des coins arrondis.<\/p>\n<p>Pour le charisme et force de marque, des couleurs vibrantes et fortes.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em>Avant :<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1361 aligncenter\" src=\"https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8126-300x300.jpg\" alt=\"\" width=\"325\" height=\"325\" srcset=\"https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8126-300x300.jpg 300w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8126-150x150.jpg 150w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8126-12x12.jpg 12w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8126.jpg 500w\" sizes=\"auto, (max-width: 325px) 100vw, 325px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em>Apr\u00e8s :<\/em>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1366 aligncenter\" src=\"https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/crazy-loho-300x171.png\" alt=\"\" width=\"340\" height=\"194\" srcset=\"https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/crazy-loho-300x171.png 300w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/crazy-loho-1024x585.png 1024w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/crazy-loho-768x438.png 768w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/crazy-loho-1536x877.png 1536w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/crazy-loho-2048x1169.png 2048w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/crazy-loho-18x10.png 18w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/crazy-loho-1200x685.png 1200w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/crazy-loho-1920x1096.png 1920w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/crazy-loho-1170x663.png 1170w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/crazy-loho-585x334.png 585w\" sizes=\"auto, (max-width: 340px) 100vw, 340px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Fa\u00e7ade et ambiance<span class=\"Apple-converted-space\">\u00a0<\/span><\/b><\/h2>\n<p>A fachada \u00e9 um dos primeiros pontos que as pessoas usam para avaliar e determinar onde v\u00e3o fazer suas refei\u00e7\u00f5es. Por isso, o visual da loja tem que ser atrativo e passar o que o p\u00fablico espera para que ele possa se identificar.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1348 aligncenter\" src=\"https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/a03c7821-b8aa-4f33-9541-581f6a5a447e-300x300.jpg\" alt=\"\" width=\"321\" height=\"321\" srcset=\"https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/a03c7821-b8aa-4f33-9541-581f6a5a447e-300x300.jpg 300w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/a03c7821-b8aa-4f33-9541-581f6a5a447e-150x150.jpg 150w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/a03c7821-b8aa-4f33-9541-581f6a5a447e-12x12.jpg 12w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/a03c7821-b8aa-4f33-9541-581f6a5a447e-585x585.jpg 585w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/a03c7821-b8aa-4f33-9541-581f6a5a447e.jpg 720w\" sizes=\"auto, (max-width: 321px) 100vw, 321px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>L'application de la marque a \u00e9t\u00e9 faite en relief, avec backlights et tuiles sp\u00e9ciaux pour passer un style moderne et cool qui demande la nouvelle offre.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>L'utilisation de verres et cr\u00e9ation de vitrines permettent que les clients se sentent stimul\u00e9s a rentrer et \u00e0 rester en contact avec l ext\u00e9rieur m\u00eame \u00e0 l'int\u00e9rieur. Ce qui c'est un privil\u00e8ge de voir et \u00eatre vu dans un p\u00f4le gastronomique, comme c'est le nouveau emplacement de cette Pizzaria.<\/p>\n<p>De couleurs chaudes, illumination jeune et d\u00e9tail en bois transmettent la chaleur et le confort qu'on voulait pour le nouveau positionnement.<\/p>\n<p>E, pour transmettre la marque aussi \u00e0 partir des collaborateur, ont a cr\u00e9e des uniformes dans le patrons de l'identit\u00e9.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1384 aligncenter\" src=\"https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/27CDE686-99FC-4490-AE74-C060D412052D-300x300.jpeg\" alt=\"\" width=\"360\" height=\"360\" srcset=\"https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/27CDE686-99FC-4490-AE74-C060D412052D-300x300.jpeg 300w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/27CDE686-99FC-4490-AE74-C060D412052D-1024x1024.jpeg 1024w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/27CDE686-99FC-4490-AE74-C060D412052D-150x150.jpeg 150w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/27CDE686-99FC-4490-AE74-C060D412052D-768x768.jpeg 768w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/27CDE686-99FC-4490-AE74-C060D412052D-12x12.jpeg 12w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/27CDE686-99FC-4490-AE74-C060D412052D-1200x1200.jpeg 1200w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/27CDE686-99FC-4490-AE74-C060D412052D-1170x1170.jpeg 1170w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/27CDE686-99FC-4490-AE74-C060D412052D-585x585.jpeg 585w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/27CDE686-99FC-4490-AE74-C060D412052D.jpeg 1280w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><b>\u00c9tude du positionnement des produits et prix :  ing\u00e9nierie de la carte<\/b><\/h2>\n<p>Comment proposer de nouveaux produits, am\u00e9liorer la politique des prix, prendre de nouveaux clients sans promotion et ne pas changer le public ancien ?<\/p>\n<p>Changer la carte et laisser les produits plus attractifs et avec les meilleur points d'avantage en face \u00e0 une comparaison \u00e0 la concurrence.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em>Regardez la carte ancienne :<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1385 aligncenter\" src=\"https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/AA2E2818-436A-415A-9074-6B7BF966EB4B-225x300.jpeg\" alt=\"\" width=\"291\" height=\"388\" srcset=\"https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/AA2E2818-436A-415A-9074-6B7BF966EB4B-225x300.jpeg 225w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/AA2E2818-436A-415A-9074-6B7BF966EB4B-768x1024.jpeg 768w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/AA2E2818-436A-415A-9074-6B7BF966EB4B-9x12.jpeg 9w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/AA2E2818-436A-415A-9074-6B7BF966EB4B-900x1200.jpeg 900w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/AA2E2818-436A-415A-9074-6B7BF966EB4B-585x780.jpeg 585w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/AA2E2818-436A-415A-9074-6B7BF966EB4B.jpeg 960w\" sizes=\"auto, (max-width: 291px) 100vw, 291px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Avec l'aide d'un chef, Alan Bressy, embauch\u00e9 par la pizzaria, les propri\u00e9taires ont d\u00e9cid\u00e9 de cr\u00e9er une nouvelle p\u00e2te, un nouveau sauce, des nouveaux combinaisons pour les pizzas. Mais il y avait encore le plus difficile : comment \u00e9quilibrer les pris pour attirer des publiques si distants ?<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Pour cela, nous ont \u00e9labor\u00e9 un \u00e9tude de pricing, afin de d\u00e9finir le meulier position de prix, la politique ad\u00e9quate, les variation possibles et comment transmettre les diff\u00e9rentiels avec l \u00e9vidence aux produits surs pour la rentabilit\u00e9 du business et valorisation des consommateurs.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Apr\u00e8s savoir quels sont les produits qui vendent le plus, ces qui vendent moins et ces qu'il fallait mettre en \u00e9vidence pour stimuler l'achat, ont a construit une carte qui facilite le choix pour le consommateur, \u00e9vite la comparaison et la choix par prix et donne plus de rapidit\u00e9 pour passer \u00e0 la commande. <span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Ainsi, \u00e0 la fin, les prix ont \u00e9t\u00e9 40% plus \u00e9lev\u00e9es principalmente dans les produits plus vendus, mais sans transmettre la perception de cher qui faisait si sur aux propri\u00e9taires.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Pour accompagner les tendances de fa\u00e7on de faire les commandes et ne pas surpasser le d\u00e9fis abord\u00e9, la nouvelle carte a \u00e9t\u00e9 disponibilit\u00e9 dans le digital, \u00e0 trav\u00e9s une carte WhatsApp, et connect\u00e9 aux comandes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1357 aligncenter\" src=\"https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8115-169x300.png\" alt=\"\" width=\"219\" height=\"389\" srcset=\"https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8115-169x300.png 169w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8115-576x1024.png 576w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8115-7x12.png 7w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8115-675x1200.png 675w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8115-585x1041.png 585w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8115.png 750w\" sizes=\"auto, (max-width: 219px) 100vw, 219px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/crazyandbier.com.br\" target=\"_blank\" rel=\"noopener noreferrer\">Connaissez ici la nouvelle carte.<span class=\"Apple-converted-space\">\u00a0<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Et, pour la livraison de produits devenir aussi sp\u00e9ciale, des nouveaux packaging ont \u00e9t\u00e9 d\u00e9velopp\u00e9, et avec un space pour la personnalisation de messages aux clients pour humaniser encore plus le traitement et fair une sorte que les clients se sentent sp\u00e9ciaux.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1387 aligncenter\" src=\"https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/25160831-937B-4B56-8FBD-5793EF5081EA-237x300.jpeg\" alt=\"\" width=\"237\" height=\"300\" srcset=\"https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/25160831-937B-4B56-8FBD-5793EF5081EA-237x300.jpeg 237w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/25160831-937B-4B56-8FBD-5793EF5081EA-9x12.jpeg 9w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/25160831-937B-4B56-8FBD-5793EF5081EA-585x739.jpeg 585w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/25160831-937B-4B56-8FBD-5793EF5081EA.jpeg 750w\" sizes=\"auto, (max-width: 237px) 100vw, 237px\" \/><\/p>\n<p>O resultado das embalagens foi n\u00edtido diante do p\u00fablico da pizzaria: muitas postagens nas sociais, n\u00e3o apenas das pizzas, mas principalmente das caixas com os recados personalizados. Em um momento dif\u00edcil do in\u00edcio da pandemia, este detalhe de humaniza\u00e7\u00e3o fez toda diferen\u00e7a na cria\u00e7\u00e3o de um relacionamento mais pr\u00f3ximo com a marca.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-2207 aligncenter\" src=\"https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_6517.jpg\" alt=\"\" width=\"468\" height=\"468\" srcset=\"https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_6517-150x150.jpg 150w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_6517-11x12.jpg 11w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_6517-585x585.jpg 585w\" sizes=\"auto, (max-width: 468px) 100vw, 468px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-2208 aligncenter\" src=\"https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_6515.jpg\" alt=\"\" width=\"473\" height=\"473\" srcset=\"https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_6515-150x150.jpg 150w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_6515-12x12.jpg 12w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_6515-585x585.jpg 585w\" sizes=\"auto, (max-width: 473px) 100vw, 473px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Marketing digital et content marketing<span class=\"Apple-converted-space\">\u00a0<\/span><\/b><\/h2>\n<p>Dans les m\u00e9dias num\u00e9riques, avoir engagement et attirer l'attention pour vendre n'est pas qu'avec un post joli.<\/p>\n<p>Il faut avoir de vrai contenu. Il faut parler aux gens pour faire envie de se mettre en relation.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Et le contenu vient avec des images, des textes, des nouveaux et de l'int\u00e9gration au public. Tout il faut \u00eatre dans le bonne mesure.<\/p>\n<p>Dans ce projet, nous adapt\u00e9 le patron visuel des posts avec la nouvelle identit\u00e9, utilisant de couleurs forts, graphismes d\u00e9licats et sophistiqu\u00e9s et vrai images pour d\u00e9marquer l'attention aux produits.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1353 aligncenter\" src=\"https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8107-277x300.jpg\" alt=\"\" width=\"277\" height=\"300\" srcset=\"https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8107-277x300.jpg 277w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8107-11x12.jpg 11w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8107-585x633.jpg 585w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8107.jpg 750w\" sizes=\"auto, (max-width: 277px) 100vw, 277px\" \/>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1352 aligncenter\" src=\"https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8104-274x300.jpg\" alt=\"\" width=\"274\" height=\"300\" srcset=\"https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8104-274x300.jpg 274w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8104-11x12.jpg 11w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8104-585x640.jpg 585w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/IMG_8104.jpg 750w\" sizes=\"auto, (max-width: 274px) 100vw, 274px\" \/><\/p>\n<p>Fotos d\u00e3o credibilidade, mas devem ser usadas do jeito certo, no \u00e2ngulo certo e com a luz certa. E esse era o desafio ao produzir imagens que deem vontade de comer e atendam os padr\u00f5es reais propostos para criar expectativa na medida certa.<\/p>\n<p>Al\u00e9m disso, muita intera\u00e7\u00e3o foi utilizada na estrat\u00e9gia. Conte\u00fado que misturam humor, dia-a-dia e os ossos do of\u00edcio era temas frequentes e que ganharam o gosto dos seguidores. Assim, n\u00e3o foram apenas posts bonitos. Foi transferir para o digital o que a marca quer passar na sua Pizzaria.<\/p>\n<p>Et, pour conclure, avoir un <a href=\"http:\/\/Instagram.com\/crazyandbier\">feed<\/a> joli et harmonieux aide \u00e0 attirer le publique.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1390 aligncenter\" src=\"https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/0431C7E6-EC8B-48EE-A453-9D19A19F3AAD-300x300.jpeg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/0431C7E6-EC8B-48EE-A453-9D19A19F3AAD-300x300.jpeg 300w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/0431C7E6-EC8B-48EE-A453-9D19A19F3AAD-150x150.jpeg 150w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/0431C7E6-EC8B-48EE-A453-9D19A19F3AAD-12x12.jpeg 12w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/0431C7E6-EC8B-48EE-A453-9D19A19F3AAD-585x585.jpeg 585w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/0431C7E6-EC8B-48EE-A453-9D19A19F3AAD.jpeg 750w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1382 aligncenter\" src=\"https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/5E0D7DE6-17CC-445E-BFD2-D9D060CE161C-298x300.jpeg\" alt=\"\" width=\"298\" height=\"300\" srcset=\"https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/5E0D7DE6-17CC-445E-BFD2-D9D060CE161C-298x300.jpeg 298w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/5E0D7DE6-17CC-445E-BFD2-D9D060CE161C-150x150.jpeg 150w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/5E0D7DE6-17CC-445E-BFD2-D9D060CE161C-12x12.jpeg 12w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/5E0D7DE6-17CC-445E-BFD2-D9D060CE161C-585x588.jpeg 585w, https:\/\/estrategiadescomplicada.com.br\/wp-content\/uploads\/2020\/04\/5E0D7DE6-17CC-445E-BFD2-D9D060CE161C.jpeg 750w\" sizes=\"auto, (max-width: 298px) 100vw, 298px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Mais, et maintenant avec le Coronav\u00edrus ?<span class=\"Apple-converted-space\">\u00a0<\/span><\/b><\/h2>\n<p>La r\u00e9ouverture \u00e9tait pr\u00e9vu pour le 18 mars. Entra\u00eenement  finaux et s\u00e9ance de conseil fix\u00e9 pour la semaine pr\u00e9c\u00e9dant et... Coronav\u00edrus avec la pr\u00e9vision de tout paralyser dans les jours suivants.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Voyage annul\u00e9s (inclus la mienne pour la s\u00e9ance de conseil en personne), les magasins ferm\u00e9s et les travailleurs en home office. Le mode #RentezChezVous avait aussi arriv\u00e9 par ici. Et ce qu'il \u00e9tait planifi\u00e9, les 30 salari\u00e9s embauch\u00e9 \u00e9taient en risque si la strat\u00e9gie ne change pas.<\/p>\n<p>Ils ont r\u00e9fl\u00e9chi \u00e0 ouvrir en delivery. Mais il y a fait la grande pr\u00e9occupation aux salari\u00e9s.<\/p>\n<p>Et a \u00e9t\u00e9 le moment de changer et profiter l\u00e1 opportunit\u00e9. Avec des ressources plus limit\u00e9s pour commencer de cette fa\u00e7on et une op\u00e9ration presque militaire d'organisation et mobilisation des salari\u00e9s pour travailler en tou conforte et en faisant attention \u00e0 la sant\u00e9, ils ont commenc\u00e9 \u00e0 mettre en rote le plan : Delivery.<\/p>\n<p>Et dans ce moment ce qu'on pouvait voir c'\u00e9tait le courage. salari\u00e9s en cadre r\u00e9duit, op\u00e9ration de prendre et mac\u00e9rer les salari\u00e9s avec un chauffeur, des masques, gants et tout les mesures d'\u00e9loignement entre eux et attention aux produits. Divulgation dans les r\u00e9seaux sociaux avec 5 posts et avec beaucoup de peur de la r\u00e9action et du niveau de acceptation des clients.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Et, m\u00eame avec tout cela et dans cette p\u00e9riode, la r\u00e9ouverture a \u00e9t\u00e9 un succ\u00e8s !<\/p>\n<p>Focus sur des contenus de puy sur le confinement des personnes, la r\u00e9ouverture a \u00e9t\u00e9 lieu la semaine derni\u00e8re et l'objectif de vents a \u00e9t\u00e9 surpass\u00e9 toutes nos attentes, en face \u00e0 la crise et pour l'agilit\u00e9 de mettre n route la nouvelle strat\u00e9gie. Nous ont r\u00e9ussi a monter dans 1 jour 3 points d'\u00e9valuation sur Facebook, 5 points dur Ifood et \u00e0 avoir la reconnaisse de clients anciens et de nouveaux clients.<\/p>\n<p>&nbsp;<\/p>\n<h4>Et tout cela a \u00e9t\u00e9 men\u00e9 par le syst\u00e8me de conseil en ligne du <strong>notre <a href=\"http:\/\/happytrack.com.br\/home\" target=\"_blank\" rel=\"noopener\">HappyTrack<\/a>.<\/strong><\/h4>\n<p>Pourquoi avoir des d\u00e9penses \u00e9lev\u00e9s et avoir des risques si on peut tout faire en ligne ? Un programme de conseil en ligne en marketing porte beaucoup de b\u00e9n\u00e9fices :<\/p>\n<ul>\n<li>rapidit\u00e9 dans les prestations<\/li>\n<li>accompagnement du processus du d\u00e9but \u00e0 la fin<\/li>\n<li>enregistrement de toutes les conversations et conseils<\/li>\n<li>divers mat\u00e9riaux pour enrichir la conversation avec les consultants<\/li>\n<li>bas co\u00fbts : \u00e9conomie de temps et de l'argent.<\/li>\n<\/ul>\n<p>Qu'est-ce que vous attendes pour faire un processus de conseil et changer l'avenir de votre business ?<\/p>\n<p>Entrez en <a href=\"https:\/\/happytrack.com.br\/agendamento-2\">contact<\/a> avec nous et sachez comment on peut vous aider \u00e0 cr\u00e9er \u00e0 nouveau le succ\u00e8s de votre business apr\u00e8s le Coronav\u00edrus.<\/p>\n<p>&nbsp;<\/p>\n<p>Merci, et \u00e0 tr\u00e8s bient\u00f4t!<\/p>","protected":false},"excerpt":{"rendered":"<p>Como aproveitar oportunidades para criar a melhor experi\u00eancia para o cliente durante a pandemia?\u00a0 Durante a pandemia, muitos empreendedores se deparam com dificuldades em saber o que fazer para criar&hellip;<\/p>","protected":false},"author":1,"featured_media":1371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,67,61],"tags":[73,20,82,79],"class_list":["post-1344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case","category-comunicacao","category-gestaomarketing","tag-bares-e-restaurantes","tag-dicas","tag-estrategia","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como aproveitar oportunidades para criar a melhor experi\u00eancia para o cliente durante a pandemia? &#8212; Estrat\u00e9gia Descomplicada<\/title>\n<meta name=\"description\" content=\"O que sua empresa est\u00e1 fazendo para superar a crise? 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